Jessica Smith

About the Author

Jessica Smith is the Director of Marketing at Obie, where she leads end-to-end marketing strategy across the company's agent, partner, and customer audiences. Her team owns how Obie's products reach the market, from lifecycle campaigns and agent acquisition to the positioning behind new product launches, and Obie's brand and messaging. Jessica has spent more than a decade in insurance marketing, with a career built on the distribution side of the industry: supporting franchise agency growth, leading channel experience for distribution partners, and connecting marketing performance directly to sales outcomes. That background shapes how she approaches the work at Obie, where marketing, distribution, and operations are treated as one connected system rather than separate lanes. She is also a real estate investor with a passion for historic home renovation, which means the audience Obie serves is one she belongs to. The products her team markets are ones she understands firsthand.