Chicago, IL — February 21, 2026 — Obie, the leading provider of insurance solutions for landlords and real estate investors, is expanding its embedded insurance network through a new partnership with Baseline, a modern SaaS platform helping private real estate lenders originate and service loans nationwide. The integration brings Obie’s instant landlord insurance quotes directly into the Baseline experience, giving users a faster, more efficient way to ensure properties are properly protected at the point of origination.
Through this collaboration, Baseline users can now access real-time insurance quotes and purchase coverage without ever leaving the platform. The partnership removes a key point of friction in the lending process, helping lenders reduce operational risk, streamline closings, and deliver a more seamless borrower experience.
“Baseline and Obie share a common vision: making it easier for lenders to serve real estate investors while reducing risk,” said Keslee Diiorio, Sr. Account Manager - Channel Partners, at Obie. “This integration not only saves time but creates a more connected ecosystem between lending and insurance, something that benefits both lenders and borrowers across the industry.”
Obie’s proprietary technology enables real-time underwriting and instant coverage, often reducing the quoting process from days to minutes. By embedding insurance directly into Baseline’s loan origination system, lenders can move faster, close more deals, and strengthen compliance without additional operational overhead.
“At Baseline, our mission is to make private lending more enjoyable and efficient. Partnering with Obie aligns perfectly with that vision,” said Shaye Wali, CEO of Baseline. “Together, we’re removing friction from the lending process and empowering lenders to move capital faster and with more confidence.”
This partnership marks another milestone in Obie’s continued expansion across the digital lending and real estate ecosystem, furthering its mission to simplify insurance for landlords, investors, and the platforms that support them.
Work for a company that serves real estate investors or lenders? Visit obieinsurance.com/embedded-insurance to learn how Obie can help you integrate insurance and unlock new revenue opportunities.
About Obie
Since 2017, Obie has been simplifying investment property insurance for landlords and real estate investors across the U.S. The Obie platform eliminates the traditional friction of insurance with fast, accurate quotes and seamless digital access to coverage. With over $25 billion in coverage secured and $39 million in funding, Obie is transforming how investors protect their assets. Backed by advanced tools, trusted partnerships, and expert service, Obie empowers clients to move forward with confidence.
About Baseline
Baseline is a modern loan origination and servicing platform built for private real estate lenders. Operating nationwide, Baseline empowers lenders to love their work through intuitive, beautifully designed systems that accelerate the flow of capital to real estate investors transforming communities.
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