Dana Markel

About the Author

Dana Markel is the Head of Insurance Service at Obie, where she leads customer service, billing, retention, and insurance operations supporting policyholders and agents throughout the policy lifecycle. She partners closely with underwriting, product, engineering, finance, legal, and compliance teams to deliver scalable operations, enhance the customer experience, and ensure regulatory excellence. She is passionate about developing leaders, simplifying complex operations, and leveraging technology to help organizations scale without compromising service With nearly two decades of leadership experience, Dana has built and transformed large-scale service organizations supporting more than 600 employees across multiple states. Her expertise spans insurance operations, contact center leadership, customer retention, operational strategy, process improvement, and digital transformation. Since joining Obie, Dana has transformed the insurance service organization from a small customer service team into a scalable operation while establishing the operational foundation needed to support continued growth. She has introduced standardized processes, performance reporting, quality programs, automation, AI-driven initiatives, and global support teams that improve efficiency, strengthen compliance, and elevate the customer experience.